Cultural destination

New Murabba

New Murabba is a contemporary urban project in the city of Riyadh, being developed as the world's largest modern downtown and bringing together housing, work, leisure and culture. It was launched by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, on 16 February 2023, and is being developed by New Murabba Development Company.

Aerial view of the golden Mukaab cube at the heart of the New Murabba project in Riyadh, surrounded by the project's districts with the Riyadh skyline at sunset
Image credits
Image attribution: Official image of the New Murabba project — taken from the «المربع الجديد» page on Saudipedia (saudipedia.com); copyright reserved to the Ministry of Media, 2026. Page: https://saudipedia.com/المربع-الجديد — cropped to 1920×672 for the article cover, no upscaling, no retouching. / الصورة الرسمية لمشروع المربع الجديد (New Murabba) — مأخوذة من صفحة «المربع الجديد» على سعوديبيديا (saudipedia.com)، حقوق النشر محفوظة لوزارة الإعلام، 2026. رابط الصفحة: https://saudipedia.com/المربع-الجديد — عُدّلت بقصّ إلى 1920×672 لتناسب غلاف المقالة دون تكبير ولا تنقيح. · License: حقوق النشر محفوظة لوزارة الإعلام (سعوديبيديا) 2026
Aerial view of the golden Mukaab cube at the heart of the New Murabba project in Riyadh, surrounded by the project's districts with the Riyadh skyline at sunset

Overview

New Murabba is a contemporary urban project in the city of Riyadh being developed as the world's largest modern downtown, bringing together housing, work, leisure and culture within a single area. It was launched by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, on 16 February 2023.[1]

Work on the project extends across 14.1 square kilometres north-west of the city of Riyadh, and it is being developed by New Murabba Development Company.[1][2]

Launch and Establishment

His Royal Highness the Crown Prince and Prime Minister, Chairman of New Murabba Development Company, announced on 16 February 2023 the launch of the company to develop the project, contributing to the future development of the capital and in line with the objectives of Saudi Vision 2030.[1]

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Location and Area

New Murabba lies north-west of the city of Riyadh at the intersection of King Salman Road and King Khalid Road.[1] Its planned population density reaches 23,000 people per square kilometre.[3]

More than 25 million square metres of land area is being developed in the project to include residential units, hotels, commercial and office spaces, entertainment centres and community facilities, and it lies about 20 minutes by car from the airport, with internal transport serving all parts of it.[2][3]

Project Components and Facilities

New Murabba provides 104 thousand residential units, 9 thousand hospitality units, commercial spaces exceeding 980,000 square metres, and 1.4 million square metres of office space.[1]

Its components include about 620,000 square metres of entertainment facilities and about 1.8 million square metres of community facilities, meeting the requirements of housing, work and leisure within the project.[1]

The Mukaab

The Mukaab stands at the heart of the project, rising up to 400 metres in height, 400 metres in width and 400 metres in length.[1]

It comprises a floor area exceeding 2 million square metres containing brands, cultural landmarks, hotel and residential units, office spaces and leisure facilities.[1]

Culture and Knowledge

The project includes an innovative museum, a university specialising in technology and design, and a fully equipped multi-purpose theatre.[1]

More than 80 areas are dedicated to live performances and entertainment, strengthening the cultural and knowledge scene in the capital.[1]

Quality of Life, Mobility and Sustainability

New Murabba is designed as a pedestrian downtown providing access to facilities and services within 15 minutes on foot, within an integrated experience of living, working and leisure.[1][3]

It has 150 kilometres of dedicated cycling tracks among shaded streets, with innovative cooling technologies covering the project throughout the year, and green spaces reaching 25% of its total area.[3][4]

Economic Impact

The project contributes to supporting the non-oil domestic product with up to 180 billion riyals, and is expected to be completed in 2030.[1]

The project creates 334,000 direct and indirect job opportunities that support the economic development of the capital.[1]

Frequently Asked Questions

Q: What is New Murabba? A: A contemporary urban project in the city of Riyadh that brings together housing, work, leisure and culture, and is being developed as the world's largest modern downtown in the capital.[1]

Q: When was the project launched and who is developing it? A: It was launched on 16 February 2023, and is being developed by New Murabba Development Company.[1][3]

Q: Where is the project located and what is its area? A: It lies north-west of the city of Riyadh at the intersection of King Salman Road and King Khalid Road, across an area of 14.1 square kilometres.[1][2]

Q: What is the Mukaab and what are its dimensions? A: A landmark at the heart of the project rising 400 metres in height, 400 metres in width and 400 metres in length, with a floor area exceeding 2 million square metres.[1]

Q: When is the project expected to be completed? A: It is expected to be completed in 2030.[1]

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Sources & references

  1. Public Investment Fund — press release: His Royal Highness the Crown Prince announces the launch of New Murabba Development Company (16 February 2023)
  2. Saudi Vision 2030 — New Murabba project
  3. New Murabba Development Company — official developer website (owned by the Public Investment Fund)
  4. New Murabba Development Company — project strategy